An Interview With Russ Palmer of Palmer Heating and Cooling

Working with professionals who know the ins and outs of heating and cooling systems is the best way for homeowners to make sure their HVAC systems are running properly. Palmer Heating and Cooling, owned by Russ Palmer, provides valuable services for homeowners in the Edgewater, MD community. He sat down with us to talk about what it takes to build a successful business.

Mr. Palmer, in today’s changing business environment, do you use technology to try to attract customers?

Tremendously! A majority of my business comes from my website and online marketing.

What types of strategies do you use specifically?

We use SEO, PPC, Email Marketing, and Postcards.

Awesome! After earning a client, is there anything you offer that sets your business apart?

We offer manufacturer guarantees and back all of the service work for 6 months or 1 year.

Sounds good to me. Do you have any goals that those strategies are a part of?

My short-term goal is to double my business in five years.

To learn more about Palmer Heating and Cooling, visit www.palmerheatingandcooling.com or call (301) 440-6069. The company operates out of Edgewater, Maryland.


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